Deal done for

Aeternus advises Osudio on the sale to Euronext Paris listed SQLI

Aeternus advises Osudio, a Netherlands-based leader in e-commerce with operations in Benelux, Denmark and Germany and around 175 experts with key industry skills, on the sale to Euronext Paris listed SQLI Group. With this acquisition SQLI (with more than 2300 employees and a turnover of € 191 million in 2016) is accelerating their ‘Move Up 2020’ strategic plan

Founded in 1996, Osudio has developed its business in the strategic e-commerce segment, combining extremely strong technological expertise with proven marketing know-how. The company was also voted “#1 full?service internet agency” in 2010, 2015 & 2017. This acquisition makes a major contribution to SQLI’s strategy in terms of both geographic reach in a key region and margin expansion.

No. 1 Hybris integrator in Europe and No. 3 Worldwide

By incorporating Osudio’s expertise, SQLI will become the No. 1 integrator of SAP’s Hybris software in Europe and one of the top three worldwide, with more than 100 projects deployed on this leading e-commerce platform. Osudio also enjoys benchmark status in product information management (PIM), a strategic technology for centralized management of product catalogs.

Osudio assists major corporations in rolling out their digital transformation. Its main clients include Carlsberg, Hoffmann Group, GrandVision, Hansgrohe, Miele, Philips and Intergamma.

Key positioning in Northern Europe

This acquisition significantly enhances SQLI’s distinctive business outside France following a first-half in which the Group stepped up its transformation in the country.

With a network of nine offices in six European countries (Belgium, Denmark, Germany, the Netherlands, Spain and Sweden), Osudio generated turnover of around €18 million and an EBITDA margin of more than 15% in 2016.

By acquiring Osudio, SQLI has enhanced its European network to include nine countries and stepped up its deployment in Northern Europe, the Group’s target region for expansion, achieving a perfect fit in terms of coverage with zero overlap. The newly enlarged company will also enjoy robust industrial capacity, with nearshore production sites in Rabat (Morocco), Cape Town (South Africa) and Valencia (Spain).

Didier Fauque, CEO of SQLI said:

“With the integration of OSUDIO within the SQLI Group, we have reached a milestone in our Move Up 2020 plan. Following the acquisition of Invent Commerce in the United Kingdom and South Africa, and more recently the acquisition of Star Republic in Sweden, this new operation gives us a tangible European dimension and positions us as one of the three largest integrators of SAP Hybris, the leading e-commerce platform in the world. The exceptional complementarity of our skills enables us to conquer a strong position in the markets of omnichannel and customer experiences. This digital DNA that we share as well as our common values, are strong assets that will further accelerate our development and consolidate our ambition to be a major player in the implementation of the most innovative digital platforms.”

Peter van Reijmersdal, CEO of OSUDIO, added:

After 20 years of continuous growth, we are very pleased to join the SQLI group. Our alliance will give birth to a European leader within connected experience with offices in 9 countries and 2 offshore locations in Morocco and South-Africa. Our clients will benefit both from our combined expertise and our ability to deliver on strategic matters related to mobility, omnichannel commerce, big data and Product Information Management.

About SQLI:

Created in 1990, SQLI a group of services dedicated to the world of digital. It supports companies and brands in the definition, implementation and management of digital devices for a customer experience, partner, collaborator reinvented. Its unique positioning at the confluence of marketing and technology enables it to answer to the challenges of sales development and reputation (digital marketing, customer experience, connected commerce, data intelligence…) as well as productivity challenges and internal efficiency (digitization of operations, collaborative company, mobility and connected objects, CRM…).

Its 2300 employees are located in France (Paris, Lyon, Toulouse, Bordeaux, Rouen, Nantes and Lille), Switzerland (Lausanne and Geneva), Luxembourg, Belgium (Brussels, Diepenbeek and Ghent), South Africa (Cape Town), Sweden (Gothenburg, Malmö and Stockholm), the Netherlands (Amsterdam and Eindhoven), Germany (Berlin, Dortmund and Stuttgart), Denmark (Copenhagen) and Morocco (Rabat and Oujda). The SQLI Group achieved a turnover of € 191 million in 2016. Since July 21, 2000, SQLI has been listed on Euronext Paris (SQI).

About Osudio:

With more than 20 years of experience in digital, Osudio is consistently voted as Europe’s leading full-service digital agency. Something we are immensely proud of, especially since it shows that our efforts to transform e-business challenges into successful digital solutions have not gone by unnoticed. We strive to put our expertise to work so you can reach your B2B and B2C customers with a seamless experience. Global brands like Carlsberg, Miele, Philips, Hoffmann Group, GrandVision, Hansgrohe and many other leading companies have been working with Osudio seeking strategic guidance and strong execution for the development on their digital products and services. Osudio has been voted #1 digital agency of the Netherlands in 2010, 2015 and 2017.


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